Telecom New Zealand recently introduced its 3G wireless data network (beating Vodafone NZ to the punch), and is once again hungry for customer adoption. Yesterday I traded in my GTRANS wireless data card (that I'd signed up for in August 04 ... for NZ$100 per month for 100 MB of traffic ... and the card was free) for a Sierra Wireless 580 data card at $60 per month for 100 MB of traffic. The card was "free", since I signed up for a new 24 month contract at the point of migration.
Why kudos? (1) Both cards were "free" to acquire ... although I committed myself to a term contract. I liked the sense of freedom to shift, without a high overhead cost of buying the card outright. Telecom rightly understands that my value to them as a customer will be derived by a long term data relationship. (2) The price went down for faster data speeds and the same volume. I can dig that. And (3) ... the card gives me an awesome degree of freedom to roam between client and vendor visits without having to beg for network access.
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