One of Shared Spaces clients is also a client of Gartner. A couple of weeks back, this client handed me a copy of Gartner's July 2005 report entitled Hype Cycle for Collaboration and Communication, 2005 (Research ID# G00127667), and said "So What?" "What does this mean for me?" "What are the implications of items on the hype cycle for my work and planning over the next 1-2 years?" After reading the report, I have an answer.
In my view, the report:
- Puts a whole lot of loosely-related terms together, without any attempt to offer an overarching prescriptive architecture to Gartner clients on how to plan an enterprise collaboration and communication infrastructure.
- Suffers from the committee-oriented authorship approach taken by Gartner. The front page of the report lists 19 author names.
- Is likely to drive one of two responses from a client. Either (a) "this confuses me and therefore I'm doing nothing", or (b) "this confuses me and therefore I'm going to purchase some consulting time from Gartner to understand what to do next".
With a set of views and perspectives borne out of 11 years in the industry, plus the Shared Spaces 7 Pillars of IT-Enabled Team Productivity framework, I think I can answer the "So What?" question for my client. Therefore, as a service to other existing Gartner subscribers who are struggling with the same confusion and despair felt by my customer, Shared Spaces is offering a complimentary copy of our Strategic Viewpoint report entitled Gartner Hype Cycle for Collaboration and Communication, 2005: The Missing "So What?" Analysis to current Gartner subscribers. The report will be available for distribution shortly, so if you'd like to reserve an advance complimentary copy, please send your name, work details, and confirmation that you are a Gartner subscriber to gartner.sowhat@shared-spaces.com. As soon as the report is published, we'll send you a copy.
UPDATE (9/20) ... This report is now available. See So What? for complete details.