I have been an active analyst, consultant and writer in the collaboration space for 11 years. During my tenure, I've been constantly thrilled at the new and exciting collaboration technologies that incumbent and new entrant collaboration vendors have introduced ... writing Daily News has been like drinking at a fire hydrant: there's always new stuff.
However, I have been equally puzzled why the uptake by customers has been so low, and how poorly the products deliver on their promise.
Simply put, collaboration vendors have missed the point.
1. It's not actually about collaboration. The term is meaningless to customers.
2. Collaboration vendors have been selling their wares wrong. The big players are wasting millions upon millions of advertising dollars in pursuit of a go-to-market strategy that doesn't work.
I have thought a lot about this, and in recent times have worked out the answer. Do you want to know it? You know where to find me.
