Every year I spend a stack of money on business and IT magazine subscriptions (normally the paper variety). Here's my list for 2006:
Enduring Favorites
Fortune Magazine, for about the 8th time. This is my all time favorite business magazine. I love the case studies, the ideas about business, and the global outlook. Comes every fortnight.
Fast Company, for the 2nd time. The stories about innovation and design are great, and the layout of the magazine is second-to-none. I went without Fast Company for about 6 months, but really missed it. I've just re-subscribed. Comes monthly.
BusinessWeek, for about the 5th time, but after a 2 year break. I took a 2 year break from BusinessWeek because of the relentlessness of it ... it's a fairly hefty read week-to-week. But it really helps with keeping up with what's going on ... so I've just re-subscribed.
ComputerWorld New Zealand, for the 4th year. It is helpful to hear the local stories. Comes weekly.
I'll Subscribe for 2006 and Try It Out
Selling Power, for the first time. I'll give it a crack ... and see what I learn from it. Will come monthly, apparently, although I haven't received any yet.
SoundView Executive Summaries have been hounding me to subscribe for years and years. I finally gave in 2 weeks ago ... at $109 for a years worth of audio summaries, it's a pretty fantastic deal. Have already enjoyed about 7 audio summaries. Perhaps this will reduce the amount of money I spend at Amazon too (and for books that I don't generally get to read, regardless of how much I *really* want to).
No Thank You ... Cancelled Subscriptions
The Altantic Monthly wasn't really my thing. I subscribed because of an article about David Allen, but ... well ... haven't renewed.
Technology Review was alright, but didn't capture my attention. I decided to put the money toward BusinessWeek for 2006.
Unlimited is probably going to get drop-kicked from my list for next year. It comes monthly, and I'm about 8 months behind in my reading. That's probably sign enough that it's not right for me.
What About You?
What magazines will you / have you subscribed to for 2006? Which are enduring favorites compared to recent try-outs? And which ones have you stopped subscribing to, and why? I'd love to hear what you have to say.



I'd recommend adding Business Communications Review to your list - quite simply it's the best industry magazine focused on networking and communications.
Posted by: Irwin Lazar | November 19, 2005 at 05:37 AM
Harvard Business Review. The best business magazine hands down, IMHO. Try reading Business Week on the web- for some reason I find it more digestible online...
Posted by: Martin Edic | November 19, 2005 at 05:39 AM
Irwin & Martin,
Thanks for your ideas. I used to read BCR ... I should re-sub. And I used to get HBR ... I'll try it again.
Thanks to you both,
M.
Posted by: Michael Sampson | November 21, 2005 at 11:48 AM
Hi Michael,
Good idea to share your list and discuss.
I would suggest The Economist to get high quality analysis of what matters in the world. They are becoming increasingly tech-aware in their weekly coverage and publish a qaurterly technology section. A web-only subscription is available at a discount to the newspaper subscription.
Posted by: Lars Plougmann | November 30, 2005 at 12:53 AM
Economist, sigh, yes, I should read that too. I tried it a number of years ago, but it never clicked. I'm willing to try again, however.
Posted by: Michael Sampson | November 30, 2005 at 09:08 AM