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Directing Vendors

We engage with vendors to help them create collaborative business offerings that work. Given our widely-recognized independent position in the market, we are perfectly placed to help with product design, market place education, and market research projects.


  • Strategic Product Design Review. Get an independent perspective on your collaborative business product or service from an industry expert. We will review your offering, and give detailed feedback on what works and what doesn't. If you are open to our ideas, we'll inject some new thoughts into your product plans. Clients often find that just one of our ideas makes the review invaluable.

  • Educating Your Prospects. Let us examine your offerings and prepare an independent educational White Paper or Web seminar to assist you in educating your prospects and customers. We've recently helped EMC Corporation, Open Text Corporation, and Foldera, Inc. in this way.

  • Market Research on Key Initiatives. "What don't you know?" that is holding back your product and service planning, your go-to-market initiatives, and your overall success in meeting customer requirements? We can answer your questions, through designing a customized market research program to drive insight and strategic clarity.

What our Vendor Clients Have Said
In their words, not ours, here's what some of our vendor clients have said ...

"Shared Spaces provided excellent research and insightful analysis to support a critical go-to-market initiative for us here at Open Text. I’d highly recommend Michael for both strategic and tactical projects."
Jared Spataro, Open Text Corporation

"Michael's expansive view on the industry has been mission-critical for us in working toward the release of our new Foldera Activity Folders service, and the ideas and concepts that he brought to the table when he visited us in Huntington Beach helped shape our thinking on how to make our service even better."
Richard Lusk, CEO and Founder, Foldera, Inc.

"Michael Sampson delivers a clear, independent vision into the collaboration marketplace with perceptive analysis and a fresh approach. Michael is a pleasure to work with and has been very helpful to us here at EMC in our market analysis and research and we look forward to working with him in the future."
Lance Shaw, Sr. Product Marketing Manager, EMC Software Group

"Michael Sampson posseses an uncommon ability to create useful and valuable insights from large volumes of information. As an analyst, he is a professional and a pleasure to work with. His depth of knowledge in areas of collaboration and communication will well serve any organization attempting solve problems related to these areas."
Alex Pozin, reflecting on working with Michael at a previous employer

Next Action
If you are a vendor of collaborative business products or services, we should talk about working together. As a first step, please contact Michael Sampson to schedule a briefing.